AN APPLICATION OF POOLED REGRESSION MODEL OF TWO-WHEELER INDUSTRY FOR ADVERTISING IMPACT

Authors

  • Dr. S. S. Gongad

DOI:

https://doi.org/10.47413/vidya.v2i2.238

Keywords:

Pooled Regression, Collinearity, Step Regression

Abstract

Statistical applications are rarely used for conducting research in applied areas. This research is conducting to evaluate an application of pooled regression model for two-wheeler industry and examining the advertising impact on the model. An application of multiple and partial correlation, relative applications on regression model are tested such as collinearity. The results are concluded at the end of the application of model.

References

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Ashutosh Gajjar (1986) Two-wheelers performance in India. Journal of Managements 19 (6): 328-339.

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Barahon & Khan (1973) Impact of Advertising in the eastern India. Journal of Economics Vol – III, pg 42-49.

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Published

14-09-2023

How to Cite

Gongad, S. S. (2023). AN APPLICATION OF POOLED REGRESSION MODEL OF TWO-WHEELER INDUSTRY FOR ADVERTISING IMPACT. VIDYA - A JOURNAL OF GUJARAT UNIVERSITY, 2(2), 166–172. https://doi.org/10.47413/vidya.v2i2.238

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Articles