SOCIAL MEDIA INFLUENCER AS A SOCIAL ENTREPRENEUR AND THEIR ROLE IN COMMUNITY DEVELOPMENT

Authors

DOI:

https://doi.org/10.47413/ejnscy65

Abstract

This article aims to conceptualize social media influencers as social entrepreneurs and their role in community development. This article analyses previous research papers and describes their definition and characteristics. Based on previous research how social media influencers are as social entrepreneurs is discussed in different areas like education and food and cooking. At last, how social entrepreneurs play a role in community development is discussed.

 

References

1. Adenola, J. T. (2019). Entrepreneurs of Social Media : How Social Media Influencers differ from other Social Media Users (Dissertation). Retrieved from https://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-45665

2. Alwafi, H., Alwafi, R., Naser, A. Y., Samannodi, M., Aboraya, D., Salawati, E., . . . Almatrafi, M. (2022). The impact of social media influencers on food consumption in Saudi Arabia, a Cross-Sectional Web-Based survey. Journal of Multidisciplinary Healthcare, Volume 15, 2129–2139. https://doi.org/10.2147/jmdh.s384523 DOI: https://doi.org/10.2147/JMDH.S384523

3. Bi, C. Q., & Liu, L. (2022). From fame to fortune: Influencer entrepreneurship in a digital age From fame to fortune: Influencer entrepreneurship in a. PACIS 2022 Proceedings. 208, 7–11. Retrieved from https://en.wikipedia.org/wiki/Chiara_Ferragni

4. Boufares Tayaa, S. and Bouzaabia, R. (2022), "The determinants of Tunisian influencer-mompreneurs’ success: an exploratory study of a new form of female web entrepreneurship on Instagram", Journal of Entrepreneurship in Emerging Economies, Vol. 14 No. 5, pp. 926-949. https://doi.org/10.1108/JEEE-01-2022-0028 DOI: https://doi.org/10.1108/JEEE-01-2022-0028

5. Cheng, Z. M., de Regt, A., & Young, K.‐Y. (2024). The influencer‐entrepreneurship journey: A model of staged progression. Psychology & Marketing. Advance online publication. https://doi.org/10.1002/mar.22084 DOI: https://doi.org/10.1002/mar.22084

6. Hakami, S. (2021). The Role of Social Entrepreneurship in Community Development. A Case Study of Social Entrepreneurship in Saudi Arabia. Psychology and Education Journal, 58(2), 154–161. https://doi.org/10.17762/pae.v58i2.1065 DOI: https://doi.org/10.17762/pae.v58i2.1065

7. Lombard, A., & Strydom, R. (2011). Community Development through Social Enterprise. The Social Work Practitioner-Researcher, 23(3), 327–344.

8. Malunga, P., Iwu, C. G., & Mugobo, V. V. (2014). Social entrepreneurs and community development. A literature analysis. Mediterranean Journal of Social Sciences, 5(16), 18–26. https://doi.org/10.5901/mjss.2014.v5n16p18 DOI: https://doi.org/10.5901/mjss.2014.v5n16p18

9. Maniam, B., Engel, J., & Subramaniam, G. (2018). Examining the Significance and Impact of Social Entrepreneurship. International Journal of Engineering & Technology, 7(4.38), 818. https://doi.org/10.14419/ijet.v7i4.38.27552 DOI: https://doi.org/10.14419/ijet.v7i4.38.27552

10. Ngatse-Ipangui, R., & Dassah, M. O. (2019). Impact of social entrepreneurs on community development in the Cape Town Metropolitan Municipality area, South Africa. The Journal for Transdisciplinary Research in Southern Africa, 15(1), 1–10. https://doi.org/10.4102/td.v15i1.474 DOI: https://doi.org/10.4102/td.v15i1.474

11. Nweke Prince Onyemaechi, Micheal Temitope Elesho, Imo Onyeodiri Charity, Matthias U Agboeze, Igwe Ngozi Justina, Eze Georgina Chinagorom, … Nwankwo Benedict Chimezie. (2021). Influence of social entrepreneurs on community development in Enugu west senatorial district of Enugu state, Nigeria. World Journal of Advanced Research and Reviews, 11(1), 001–007. https://doi.org/10.30574/wjarr.2021.11.1.0304 DOI: https://doi.org/10.30574/wjarr.2021.11.1.0304

12. Zhao, F., Barratt-Pugh, L., Standen, P., Redmond, J. and Suseno, Y. (2022), "An exploratory study of entrepreneurial social networks in the digital age", Journal of Small Business and Enterprise Development, Vol. 29 No. 1, pp. 147-173. https://doi.org/10.1108/JSBED-10-2020-0359 DOI: https://doi.org/10.1108/JSBED-10-2020-0359

1. Ramya Thiyagaraj (2024) viewed on 9th July 2024 retrived from https://www.wallstreetmojo.com/social-entrepreneur/

2. Social Sector Network. (2020, December 30). 7 Essential characteristics of Social entrepreneurs - Social Sector network. Retrieved from https://socialsectornetwork.com/7-essential-characteristics-of-social-entrepreneurs-2/#google_vignette

3. Village Cooking Channel. (n.d.). [Video file]. Retrieved from https://www.youtube.com/@VillageCookingChannel

4. VillageRasoi. (n.d.). [Video file]. Retrieved from https://www.youtube.com/@VillageRasoi

5. Why this channel? Vikas Divyakirti YouTube Channel launched. (2022, November 22). [Video file]. (V. Divyakirti [Vikas Divyakirti]). Retrieved July 10, 2024, from https://www.youtube.com/watch?v=TOHcAAXRl4c

Downloads

Published

04-04-2025

Issue

Section

Articles

How to Cite

SOCIAL MEDIA INFLUENCER AS A SOCIAL ENTREPRENEUR AND THEIR ROLE IN COMMUNITY DEVELOPMENT. (2025). VIDYA - A JOURNAL OF GUJARAT UNIVERSITY, 4(1), 83-86. https://doi.org/10.47413/ejnscy65