DIGITAL FINANCIAL TRANSACTION USAGE AND DEMOGRAPHICS OF CUSTOMERS: EVIDENCE FROM GUJARAT

Prakashchandra Parmar; Ketaki Sheth

doi:10.47413/vidya.v2i1.138

Authors

Mr. Prakashchandra P. Parmar
Dr. Ketaki P. Sheth

DOI:

https://doi.org/10.47413/vidya.v2i1.138

Keywords:

digital payment, financial transaction, customers, demographics

Abstract

The digital payments are promoted with the objective of to make seamless digital payments available to for customers in a way that is accessible, easy, affordable, rapid, and secure. Therefor this study is an attempt to know the use of digital financial transaction by customers of Gujarat state. The data is collected from primary sources through digital questionnaire and analyzed using IBM SPSS statistical software. This study concludes that majority of customers use digital transactions but still there are some customers who didn’t prefer to use it, therefore it is suggested that the digital payment platforms or banks or researchers should identify the reasons for not using the digital financial transaction.

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