COMPARATIVE ANALYSIS OF CUSTOMERS PREFERENCE BETWEEN AMUL BUTTER AND GOWARDHAN BUTTER IN SUBURBAN AREAS OF MUMBAI

Abstract

Butter is an item very commonly found in all the kitchen easily. Butter is an edible item that makes food more delicious. In this research paper a comparative study of customers preference between Amul butter and Gowardhan butter is analysed. This study will find out whether the number of customers preferring will be more for Amul butter brand or will be more for Gowardhan butter brand and why it is so is studied. The study reflects the reason what makes a customers to choose one particular brand. In this article a comparative analysis of customers preference between Amul butter and Gowardhan butter in suburban area of Mumbai is studied using a questionnaire method by collecting data from about 104 customers respondents.